Ever wondered what life is like as an ADHD overachiever content creator who:

• Just moved countries

• Goes on too many side quests

• Had her worst fear come true (see below)

• Is about to launch the final cohort of her course 😬

Today, I want to share a bit of my life with you and stuff I’m thinking of changing.

And usually my life resets / re-alignments / rebrands happen in the privacy of my own journal, but I thought sharing this one might be useful to you…

So you know you’re not alone when feeling like you just want to start over from scratch.

“You have 80k followers, you can make $20k a month easily.”

Someone told me this over a year ago.

But let me backtrack to before I went viral.

I was like any of my ADHD friends:

• Couldn’t pick a clear niche (still lowkey can’t)

• Multi-passionate with many hobbies

• Tried many different businesses and ways to make money online (blogging, tech startup, content)

If you’ve been a long-time reader of this newsletter, you might remember…

When I first went viral, I set out to document everything.

I had a premium (paid) tier of this newsletter which I then moved over to a separate business newsletter.

But it kinda split my focus in 2: my productivity brand and my business brand. I never really post about my business stuff like my income reports here, while I do in my business newsletter.

And with a split focus (plus a lot of self-doubts), I didn’t really believe in myself.

So when I heard “you can make $20k a month,” instead of it feeling empowering,

I felt weak.

Like I had the skills, the audience…but still couldn’t achieve this goal that others seemed to think would be easy for me.

Every time I heard “you have so much potential,”

I forced a smile.

It wasn’t the compliment - it was me, because I didn’t believe in myself.

I’d only half-ass things so I could say

“Hey, I didn’t try that hard so it’s not a reflection of my true skills.”

All because I felt like I had to prove my worth. And because I was scared.

I didn’t want to be called a scam.

This is something I hear from other creators as well. We’re so hesitant to share our knowledge and skills because we’re scared to have our skills - and our self-worth - dismissed as “just another guru.”

(That’s why the “no questions asked refund policy” actually helps me and my coaching clients a lot…it gives us assurance that if we aren’t “worthy,” we can make things right.)

It took over a year before something happened that changed my whole mindset…

The last 90 days - my worst fear came true

I did that classic thing we tend to do where we overcommit to too many projects 😅

1. Hired an agency to help with my last course launch

2. Moved countries

3. Started coaching ADHD content creators to help them launch products instead of relying on sponsorships

4. Managed a 200+ person UGC program 🤯

5. Helped an ADHD app with content

Not all of these projects went well.

I had to face a huge fear of mine:

Someone emailed me “your emails stressed me out.”

But these experiences taught me a lot.

Most importantly, I started noticing something about myself:

I’m too used to asking people for permission.

If I’m trying to be a business owner (not just a content creator),

I need to lead. Not just ask questions and follow directions.

For example, when I was unsure about whether to fully commit to rebranding (productivity → business),

I refused to just sit there and think about it (who even does that haha…must be a neurotypical thing, apparently my partner and best friend just sit there and stare into space while listening to podcasts???).

I was avoiding making a decision because I was scared of people unfollowing, not finding my content useful anymore.

But after coaching my clients, I noticed something.

It was so easy for me to believe in my clients (fellow ADHD content creators) because I saw the value in their skills.

I knew they could succeed because they were so talented.

But when they said the same thing about me, I just didn’t believe them…

So when it came time to make important decisions,

I’d simply procrastinate (hence me delaying a rebrand I wanted for over a year) or defer to someone else’s judgment.

But is that the way I want to live my life?

Constantly following someone else’s advice, when I should know myself best?

Then I paid $12k for a coach

Hey, it’s a business expense 😅 

But I paid because I wanted to outsource my decisions.

I wanted to pay for answers because I didn’t believe in myself.

I paid for clarity.

Guess what that coach told me?

It was so simple.

2 words:

“Be bold.”

Would a bold leader sit back and delay making decisions because she was too scared of being judged?

I don’t think so.

And unlike me, you don’t need to pay $12k for this advice haha.

So what’s next? (Business rebrand)

When I thought about moving from productivity content to more business-focused content, I remembered what I’d often do.

I’d compare myself to others and feel so unworthy.

“She’s making $100k a month but she has way less followers, what am I doing wrong?”

“I’m getting such low views on my videos, was I not interesting enough?” (I shouldn’t tie my self worth to views anymore tho haha I tried to stop doing that)

But if I measure myself by numbers I can’t really control (views, followers, money I make),

Then I don’t think I’ll be happy because there’ll always be a new number to chase.

I had to return to my Life North Star Metric:

Positively impacting as many people as I can.

And I remembered the feeling I had when my coaching clients got their first sales.

It felt 100x better than when I make my own sales.

So remembering what my coach said, I do want to be bold.

But it’s not being bold with chasing money, or fame…

It’s being bold by believing in myself.

And hey, I’ve always been told I’m delusional.

So it shouldn’t be too hard to believe I can succeed, right?

I’m still figuring things out, but I’m excited to share more learnings about my life and business as an ADHD creator (who cannot stick to a content calendar to save her life).

Hope you’ll follow along for the journey 🫶

Til next time,

Jennifer

P.S. this rebrand is why the upcoming cohort of my productivity systems course is the last one - I’ll be redoing it to reflect a more business / content creator perspective!

P.P.S. if you read all 1,146 words of this, I appreciate you 🥺🫶